The highest level cocktail competition in Japan, the "Suntory The Cocktail Award 2024," will begin accepting entries starting Wednesday, June 26th.

Suntory Holdings Limited, May 28, 2024, 4:03 PM

"Having been held since 1994, this year marks the 30th edition."

Suntory Co., Ltd. will hold the "Suntory The Cocktail Award 2024." Entries will be accepted starting Wednesday, June 26th, and the winner of the "Cocktail Award 2024" will be decided at the final selection event on Friday, November 22nd. Since 1931, our company has been dedicated to the creation and development of Western liquor culture in Japan, including hosting the country's first cocktail competition. Since 1994, we have held the "Suntory The Cocktail Award," Japan's premier cocktail competition, and this year marks the milestone 30th edition. In this award, eight bartenders will be nominated for the final through a selection process, and one winner will be chosen as the "Cocktail Award 2024" champion, with the runner-up also being recognized. This year, to further challenge the creation and development of Western liquor culture, we will introduce new evaluation methods and criteria, evolving the competition into a new form.

▼ Name: "Suntory The Cocktail Award 2024"

▼ Schedule
〈Entry Submission〉
・ June 26, 2024 (Wednesday) 10:00 AM to August 5, 2024 (Monday) 9:00 PM
〈First Screening (Document Review)〉
・ Mid-August 2024
・ October 8, 2024 (Tuesday)
Venue: "Suntory World Headquarters" (Minato-ku, Tokyo)
〈Final & Award Ceremony〉
・ November 22, 2024 (Friday)
Venue: "Suntory Hall Blue Rose (Small Hall)" (Minato-ku, Tokyo)

▼ Theme for Entries: "Cocktails to Delight the Next Generation of Drinkers"

▼ Evaluation Criteria: "Naming and Appearance," "Creative Intent," "Taste," "Originality," "Technique," "Hospitality," "Flexibility"

▼ Eligible Products Must use at least one Suntory alcoholic product *Includes products manufactured, sold, or imported by Suntory Holdings Limited, Suntory Allied Limited, or Monte Bussan, and available as of the end of July 2024.

▼ Eligibility

Bartenders and similar professionals working in bars, hotels, restaurants, etc., who are 20 years of age or older as of April 1, 2024.

▼ Award Prizes

  • Winner of "Cocktail Award 2024": ¥500,000 cash prize
  • Runner-up: ¥300,000 cash prize and overseas training opportunity

▼ "Suntory The Cocktail Award" Homepage (Please refer to this link for further details)