The Herbalist Yaso Gin Orange Wins Domestic Top Award! Awarded 'Country Winner Gold' at the World's Largest Spirits Competition, 'World Gin Awards 2024'!

In addition, three other products also received awards, totaling four products awarded.

'THE HERBALIST YASO GIN ORANGE,' produced by Echigo Medicinal Herbs Co., Ltd. (Headquarters: Joetsu City, Niigata Prefecture, Representative Director: Kazushi Tsukada), won the highest domestic award, 'Country Winner Gold,' in the Signature Botanical category at the world's largest spirits competition, the 'World Gin Awards 2024.' Additionally, 'THE HERBALIST YASO GIN Echigo Medicinal Herbs Distillery Limited Edition' received 'Gold,' 'THE HERBALIST YASO GIN' received 'Silver,' and 'THE HERBALIST YASO GIN LEMON' received 'Bronze,' bringing the total number of awarded products to four.

In commemoration of the awards, the 'Gold' winning 'THE HERBALIST YASO GIN Echigo Medicinal Herbs Distillery Limited Edition,' which is usually only sold at the Echigo Medicinal Herbs Distillery (Joetsu City, Niigata Prefecture), will be available for a limited time from January 22, 2024 (Monday) to March 31, 2024 (Sunday) through the online shop.

THE HERBALIST YASO Online Shop URL: https://yaso80gin.shop-pro.jp/?pid=179102895

List of 'World Gin Awards 2024' Award-Winning Products:

• THE HERBALIST YASO GIN 【Silver】
• THE HERBALIST YASO GIN ORANGE 【Country Winner Gold】
• THE HERBALIST YASO GIN LEMON 【Bronze】
• THE HERBALIST YASO GIN Echigo Medicinal Herbs Distillery Limited Edition 【Gold】

About World Gin Awards 2024
The 'World Gin Awards 2024' is one of the world's largest gin competitions, organized by TheDrinksReport.com, a global alcoholic beverage media. It is held annually in the United Kingdom as part of the international spirits competition 'The World Drinks Awards.' The competition attracts entries from hundreds of gins worldwide, and they are evaluated by distinguished experts in the alcohol industry. The gins are categorized by type, and awards such as Country Winner, Gold, Silver, and Bronze are selected for each respective category based on the judgment of industry experts.

https://www.worldginawards.com/winner-gin/gin/2024/

Comment from Kazushi Tsukada, Representative Director of Echigo Medicinal Herbs:

It was our first time participating in the World Gin Awards, and to receive such high praise on our initial attempt is truly gratifying. Winning the top award in the category, the 'Country Winner Gold,' for 'THE HERBALIST YASO GIN ORANGE' fills us with great joy. Following last year's Triple Crown at TWSC2023 (Tokyo Whisky & Spirits Competition 2023), this prestigious accolade adds another trophy to Echigo Medicinal Herbs Distillery, serving as inspiration for our future product development. Moving forward, we aspire to continue creating products and building a brand that our customers recognize as 'delicious.'

About Echigo Medicinal Herbs Co., Ltd.

Company Name: Echigo Medicinal Herbs Co., Ltd. Representative Director: Kazushi Tsukada Location: 73 Ogosonoyashiki, Joetsu City, Niigata 942-0055, Japan Business: Manufacturing and selling of health food (enzyme products), kimchi production and sales, and manufacturing and selling of alcoholic beverages (spirits).

Echigo Medicinal Herbs Corporate Site: https://echigoyakuso.co.jp/
YASO Official Site: https://yaso80gin.jp/
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