Collaboration between Italy's No.1 liqueur 'Aperol' and the Italian-specialized multifunctional marketplace 'EATALY'! Making aperitivo even more enjoyable! Summer promotion now underway.

'Aperitivo' is a style that can be described as an Italian tradition of enjoying a pre-dinner drink and light appetizers during the early evening. For Italians, 'Aperitivo' is not just about cocktails before a meal; it's a lifestyle, a time to enjoy with friends and family, firmly ingrained in their everyday lives.

With the desire to introduce and share the culture of 'Aperitivo', where people come together to enjoy conversation and drinks, before dinner with colleagues after work, or with friends for a casual drink before a meal, Aperol and EATALY are offering various styles of 'Aperitivo' experiences. During this period, we invite you to post your 'Aperitivo' moments at EATALY stores on Instagram. As a token of appreciation, we are running a campaign where you can receive an Italian cocktail, including Aperol Spritz, instantly. Additionally, we have prepared 'Aperitivo' seminars led by Campari Group brand ambassadors, allowing you to fully indulge in the 'Aperitivo' culture. We warmly welcome you to visit EATALY and immerse yourself in the experience.

■ Content ① 'Instagram Posting Campaign'

[Period] August 9th, 2023 (Wednesday) - September 14th, 2023 (Thursday)

Share your 'Aperitivo' experience at EATALY stores on Instagram with the specified hashtags, and receive the second drink (eligible beverage) for free!

[Eligible Beverages] Aperol (Soda, Spritz, Orange), Campari (Soda, Spritz, Orange)

[Campaign Website] 　https://eataly.co.jp/pages/aperitivo

Apertivo Menu Example / Apertivo Set ¥1,580

Content ②: "Gift Campaign"

During the campaign period, customers who purchase "Aperol" at EATALY participating stores (including the online shop) will receive an Aperol original glass (not for sale) as a gift, available on a first-come, first-served basis!

[Period] August 9, 2023 (Wednesday) - September 14, 2023 (Thursday) While supplies last

Content ③: "Italian Cocktail and Apertivo Seminar"

Under the theme of "Enjoy Apertivo Easily at Home," Campani Group Brand Ambassador Naoto Ogawa will present an introduction and recipes for cocktails using the representative Italian liqueurs "Aperol" and "Campari," as well as the history of Apertivo.

"Italian Cocktail and Apertivo Seminar"

[Date and Time] August 10, 2023 (Thursday) 18:00 - 20:00 Participation is free

[Venue] EATALY Ginza Store LA PIAZZETTA

[Application Method] If you wish to participate, please send the following information to [events@eataly.co.jp]:

Name / Phone number / Number of participants (up to 2 people, including yourself) / Age and gender (yourself and accompanying persons)

[Application Deadline] August 7, 2023 (Sunday) 17:00

Instructor Profile

Aperol, Born in Padua, a Historic City in Northern Italy Near Venice

Aperol was born in Padua, an ancient city in northern Italy near Venice. In the open-air markets of Padua, leftover oranges naturally fermented inside bags, catching the attention of the Barbieri brothers, who recognized the potential of this accidental creation. They refined the formula and officially introduced it as "Aperol" in 1919. As the name "Aperol" suggests, the liqueur was developed to cater to Italy's culinary tradition of aperitivo, offering a light and specialized option for this pre-dinner ritual.

■ Italy's No.1 Cocktail: "Aperol Spritz"

Aperol Spritz: The Perfect Blend of Prosecco (Dry Sparkling Wine) and Soda with A Distinctive Bittersweet Flavor

Aperol Spritz, a concoction of Aperol mixed with dry sparkling wine, Prosecco, and soda, boasts a unique combination of effervescence and bittersweet taste. To create this delightful cocktail, fill a glass with ice, pour equal parts Aperol and dry sparkling wine (Prosecco) in a 1:1 ratio, add a splash of soda, and garnish with a slice of orange. This cocktail is immensely popular worldwide, embraced as an aperitif before a meal, a choice for brunch, an after-work treat, and enjoyed across various scenes not only in Italy but also in Europe, the United States, Australia, and beyond.

Aperol Spritz Recipe

1.Fill a wine glass with ice.

2.Pour 45ml of Prosecco (dry sparkling wine) into the glass.

3.Add 45ml of Aperol.

4.Add a small amount of soda to taste.

5.Garnish with an orange slice.

6.Note: A recommended ratio for Aperol to Prosecco is 1:1.

Aperol Official Website:  https://www.aperol.com/ja/

Instagram: https://www.instagram.com/aperol_spritz_japan/

Facebook:  https://www.facebook.com/aperolspritz.jp

Twitter: https://twitter.com/aperol_japan

■ About EATALY

The name "EATALY" is a fusion of "EAT" and "ITALY," representing "Eating Italy" and embodying the incorporation of Italian food culture. EATALY is a global brand that spreads the culinary heritage of Italy around the world. Since its first store opened in Turin in 2007, EATALY has been committed to establishing direct relationships with sustainable producers and making high-quality products crafted by the finest artisans accessible to everyone at affordable prices. EATALY has expanded beyond Italy, with locations in Turin, Milan, Rome, as well as other cities across Europe including Paris and London. In North America, it has stores in New York, Los Angeles, Las Vegas, Toronto, Dallas, and in Asia, in Dubai and Seoul, boasting over 40 stores worldwide, spreading the allure of Italian food culture.

In Japan, EATALY operates five flagship stores: Ginza Store, Harajuku Store, Marunouchi Store, Nihonbashi Store, and Shonan Store.

EATALY Official Website https://www.eataly.co.jp/

Instagram: https://www.instagram.com/eataly.tokyo/

Facebook: https://www.facebook.com/EatalyTokyo

YouTube: https://www.youtube.com/channel/UC2SuSzMZBo7EAIEQJlHAmeQ    

Inquiries Regarding CT Spirits Japan Products

CT Spirits Japan Co., Ltd. Customer Service

[Phone] 03-6455-5810

[Fax] 03-6631-0760

[Business Hours] Monday to Friday (9:00 AM - 6:00 PM) Closed on Saturdays, Sundays, and Holidays