The recipient of the 'The Bar World of Tomorrow Award,' which recognizes bars contributing to the realization of a sustainable society, has been determined.

The inaugural title of 'The Bar World of Tomorrow' goes to 'Shinjuku Whisky Salon.

ORIGINAL Inc., the operator of Time Out Tokyo (Headquarters: Shibuya-ku, Tokyo; CEO: Hiroyuki Fushitani), has nominated four pioneering bars in Tokyo for the 'The Bar World of Tomorrow Award,' organized in partnership with Pernod Ricard Group by Time Out Global in eleven cities worldwide. The first-ever winner of 'The Bar World of Tomorrow' in Tokyo was announced on September 1, 2023, and 'Shinjuku Whisky Salon' was awarded the title.

The winners were determined through an assessment and investigation of each bar's practices in waste management, sourcing of materials, employee welfare, fair wages, and other sustainability initiatives, in collaboration with Pernod Ricard and Trash Collective, proposed by the 'Sustainable Restaurant Association (The SRA).'

'Shinjuku Whisky Salon' was recognized for various initiatives contributing to the preservation and development of sustainable natural environments and traditional cultures, such as responsible sourcing of ingredients with consideration for corporate social responsibility, the use of environmentally friendly masu cups, bamboo tubes, and domestically crafted Japanese glassware.

Here is a statement from Kazunori Shizuya, the representative of Shinjuku Whisky Salon:

We are extremely honored to be chosen as the inaugural recipient of 'The Bar World of Tomorrow' title. Thank you very much for this recognition. We will continue to lead the industry as the first-ever bar to receive this title among many establishments, while promoting our commitment to the SDGs (Sustainable Development Goals) for further development and progress.

The Sustainable Restaurant Association has issued the following statement:

Shinjuku Whisky Salon has diligently researched and effectively implemented the 'Sustainable Development Goals.' Particularly impressive were their close collaborative relationships with producers, efforts to reduce food waste, and their comprehensive engagement in advancing the industry.

Furthermore, they position themselves as a bridge between producers and consumers, regularly visiting suppliers to learn about their businesses, and fostering an ideal relationship between producers and consumers by sharing their stories through social media and events.

In their efforts to reduce waste, they use dried egg whites instead of fresh eggs to minimize egg yolk waste. They also pre-make cocktails and chill them to reduce the amount of ice used in cocktails, as well as chilling glasses for the same reason. They have not only reduced food waste but have also eliminated disposable plastics (and the associated waste). Additionally, they have achieved a paperless operation by digitizing all their processes.

In terms of employee welfare, they ensure that employees can take paid leave regularly and have set up flexible rotations and maximum working hours. Moreover, they consider staff needs by accommodating "menstrual leave."

n addition, employees receive training on responsible service, and water is provided alongside alcohol, with options for low-alcohol and non-alcoholic beverages available.

In recognition of their efforts, they have actively engaged in activities such as social media outreach and hosting events to contribute to the development of the industry.

The awards will be announced for other cities such as Paris, Barcelona, London, and Hong Kong in the future. For more details about "Shinjuku Whisky Salon," please refer to the following website.

Here are the English translations of the provided links:

"Shinjuku Whisky Salon" Introduction Article Link
"Award Recipients Announced for Tokyo's Sustainable and Innovative Bars" Introduction Article Link
"Sustainable Restaurant Association (The SRA)" Link

About Time Out Group

Time Out is a city guide that was founded in London in 1968. Its editorial approach, curated by local experts, gained popularity, and it has since expanded to 333 cities, 59 countries, and 14 languages. It holds a unique position as a local-focused guide with a global brand.

About Time Out Markets

In 2014, Time Out renovated a 150-year-old public market in Lisbon, Portugal, creating a massive food and culture market known as 'Time Out Market.' By 2019, it had become Lisbon's #1 destination, attracting around 4.3 million visitors annually. In the same year, embracing the concept of 'Best the city under one roof,' Time Out Market expanded to five more cities: Miami, Chicago, Montreal, Brooklyn, and Boston.

In April 2021, the first Time Out Market in the Middle East opened in Dubai, quickly gaining popularity. In 2025, the opening of 'Time Out Market Osaka,' the first Asian location, is planned.

About Time Out Tokyo

Time Out Tokyo, which began its operations in 2009, has established itself as a leading media outlet in the Japanese inbound market. As a bilingual platform in Japanese and English, it promotes the charm of Japan, including not only Tokyo but also regions across the country, to both domestic and international audiences.


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