[Chocolatier Paledor] A collection focusing on one of the world's five major whiskies, "Scotch Whisky"!

Jan 11, 2024

A new creation unique to Chef Mitsueda, specializing in chocolate with alcohol.

Chocolatier Shunsuke Mitsueda, known for his expertise in crafting chocolate with a focus on cocoa beans, presents a chocolate-exclusive brand, "Chocolatier Paledor." The collection features Scotch Whisky, with exclusive offerings available only at the flagship store. In addition to the signature "Paledor," the brand introduces a diverse assortment of chocolates unique to this season.

[Scotch Whisky Collection]

Drawing attention to the distinctive presence of "Scotch Whisky" among the world's top five whiskies. We've captured the rich and varied flavors born in various regions of Scotland, combining them with homemade chocolate crafted from cocoa beans. Enjoy the smooth texture and fragrant taste of high-quality whisky.

Product Name: Scotch Whisky Collection Contents: 5 pieces Tax-Inclusive Price: 3,132 yen (Pre-tax Price: 2,900 yen) Sales Period: From January 26, 2024 (Friday) until sold out Sales Locations: Chocolatier Paledor Tokyo Store, Ginza Store, Osaka Store, Artisan Paledor Kiyosato Store, Chocolatier Paledor Blanc Aoyama Store Online Shop

[Le Rameur Collection]

Using homemade bitter and white chocolate crafted from cocoa beans. In addition to Paledor, which is our specialty chocolate, this assortment includes popular chocolates and Valentine's Day limited edition items, offering a diverse variety of flavors.

Product Name: Coffret Le Rameur Tax-Inclusive Prices:

5 pieces: 2,700 yen (Pre-tax Price: 2,500 yen) available at flagship stores and online shop
10 pieces: 5,238 yen (Pre-tax Price: 4,850 yen) limited to Valentine's Day event venues
15 pieces: 7,290 yen (Pre-tax Price: 6,750 yen) online shop exclusive

Sales Locations: Chocolatier Paledor Tokyo Store, Ginza Store, Osaka Store, Artisan Paledor Kiyosato Store, Chocolatier Paledor Blanc Aoyama Store, Online Shop

Sales Periods and Locations for Event Exhibitions 【Kanto Region】 January 24 (Wednesday) to February 14 (Wednesday)

Takashimaya Yokohama Store, 8th Floor, Amour du Chocolat

January 30 (Tuesday) to February 14 (Wednesday)

Isetan Tachikawa Store, 7th Floor, Chocolat Mode 2024

January 31 (Wednesday) to February 14 (Wednesday)

Mitsukoshi Department Store Nihonbashi Main Store, 7th Floor, Sweets Collection
Tobu Department Store Ikebukuro Store, 8th Floor, Chocolat Marche
Keio Department Store Shinjuku Store, 7th Floor, Keio Chocolate Market

February 2 (Friday) to February 14 (Wednesday)

Matsuya Ginza Main Store, 8th Floor, GINZA Valentine World

【Kansai Region】 January 18 (Thursday) to February 14 (Wednesday)

Abeno Harukas Kintetsu Main Store, Wing Building 9th Floor, Valentine Chocolat Collection

January 19 (Friday) to February 14 (Wednesday)

Takashimaya Kyoto Store, 7th Floor, Amour du Chocolat

January 25 (Thursday) to February 14 (Wednesday)

Takashimaya Osaka Store, 7th Floor, Amour du Chocolat

【Brand Introduction: Chocolatier Paledor】

"Chocolatier Paledor" is a Japanese chocolatier (chocolate specialty shop) founded in 2004 by Chef Shunsuke Mitsueda.

"A Chocolatier Deeply Exploring the Essence of Cocoa and Chocolate"

In the pursuit of the taste and lingering notes of chocolate, we arrived at the creation of our own homemade chocolate.

The brand's greatest strength lies in the unparalleled, original flavors crafted from cocoa beans.

Handling every step from the selection of cocoa beans to roasting, we produce not only homemade bitter and milk chocolate but also white chocolate. Based on these, we explore all possibilities that cocoa and chocolate can express, including chocolate bars, bonbons, cakes, drinks, and more. We strive to discover unique flavors that cannot be experienced elsewhere.

In the realm of whiskey, just as various types of base spirits are blended to achieve a desired profile, we, too, blend from our brand's unique "Chocolate Library" to create our distinct and unparalleled flavor.

Particularly, unlike mass-produced pre-blended chocolates available in the market, the aroma and taste of homemade chocolate have the power of enhancing the compatibility and pairing with other ingredients with higher precision. It serves as a pure "cocoa material" that elevates the overall experience.

"About the Stores"

Currently, Chocolatier Paledor operates three stores in Tokyo, one in Osaka, and one in Yamanashi, totaling five physical locations in addition to its online shop.

In the boutiques in Tokyo, Osaka, and Ginza, a variety of bonbons, Gâteau (cakes) using chocolate, and more are available, with dozens of options. The Marunouchi store in Tokyo and the Osaka store have salons attached, offering original drinks and parfaits using cocoa, as well as a café with specially blended beverages to complement chocolate. They also provide Bean to Cocoa (cocoa drink made in-house from cocoa beans) using homemade cocoa powder. Chocolatier Paledor offers various pleasures and products unique to them, including chocolate and champagne or whiskey pairings, reflecting their involvement in every step from cocoa to chocolate.

The Tokyo Aoyama store, "Chocolatier Paledor Blanc," uniquely squeezes cocoa butter from cocoa beans within the workshop, creating white chocolate using cocoa beans from different origins. Among the many Bean to Bar establishments worldwide, very few consistently manufacture chocolate from cocoa beans. This specialty store is a pioneering attempt, producing a wide range of products, including baked goods, drinks, and soft-serve ice cream, using homemade cocoa butter-based white chocolate and cocoa powder made on-site. Customers can enjoy products not available elsewhere.

At the Yamanashi Kiyosato store, "Artisan Paledor," carefully selected cocoa beans from around the world are roasted to perfection, taking into account the optimal conditions for each bean, and crafted into chocolate. This Bean to Bar workshop, where a chocolatier personally engages in the production of chocolate from cocoa beans on a scale of 10 tons per year, is rare globally and stands as a pioneer of Bean to Bar in Japan. Surrounded by the beautiful nature overlooking the Yatsugatake Mountains, the cool environment resembles a European mountain resort, proving ideal for storing cocoa and aging chocolate. With over 40 years of experience and expertise, Chef Mitsueda, who has handled numerous chocolates, runs this unique chocolate workshop. The tablets produced in this workshop have received numerous awards at international chocolate competitions such as the International Chocolate Awards Asia and World competitions, as well as the Academy of Chocolate in the United Kingdom.

【Chef Shunsuke Mitsueda Profile】 Owner Chef/Chocolatier

Representative Director: Shunsuke SAEGUSA

Born in 1956 in Osaka, Japan. Trained under the renowned confectioner, the late Juiichi Yasui, at the prestigious Hotel Plaza in Osaka.

In 1996, he encountered the master chocolatier, the late Maurice Bernachon, in Lyon, France, and received guidance as a chocolatier. Subsequently, he opened the authentic chocolate specialty shop "Chocolatier Paledor" in Osaka in 2004 and in Tokyo in 2007.

In 2014, he initiated the Bean to Bar workshop "Artisan Paledor Kiyosato," where the entire process from cocoa beans to chocolate is handled in-house.

In his pursuit of mastering chocolate, he closed all other confectionery brands, focusing solely on chocolate.

In 2019, he opened the White Chocolate Bean to Bar brand "Chocolatier Paledor Blanc" in Aoyama.

In April 2021, "Chocolatier Paledor GINZA" was opened in Ginza 5-chome.

【Media Coverage】

2010: TV Tokyo "Solomon-ryu"
2011: TBS "Birthday"
2014: NHK "Kyō no Ryōri" (Today's Cooking)
2018: NHK "Professional: Shigoto no Ryūgi" (Professional Work Style)
2018: NHK BS Premium "Sweets Magic: Shōmi Kigen" (Sweets Magic: 10-Minute Expiry!!)
2019: NHK BS Premium "Bi no Tsubo" (Jar of Beauty)
2020: NHK BS Premium "Sweets Magic: Amai Bakansu! Karuizawa & Kiyosato," NHK "Professional Special: Pro no Ouchi Gohan" (Professional Special: Pro's Home Cooking) - appeared twice and featured in numerous other media outlets.

【Store Information - Details】

■ Chocolatier Paledor

Tokyo Store: Address: 1F, Shin-Marunouchi Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo 100-6501 Tel: 03-5293-8877
Ginza Store: Address: 1F, EXITMELSA, 5-7-10 Ginza, Chuo-ku, Tokyo 104-0061 Tel: 03-5962-8787
Osaka Store: Address: 4F, Herbis PLAZA ENT, 2-2-22 Umeda, Kita-ku, Osaka 530-0001 Tel: 06-6341-8081
- Palacesta (Vending Machine) is installed in Herbis PLAZA ENT B1.

■ Artisan Paledor (Kiyosato Store) Address: 3545-931 Asahigaoka, Takane-cho, Hokuto-shi, Yamanashi 407-0301 Tel: 0551-48-5381

■ Chocolatier Paledor Blanc (Aoyama Store) Address: B1F, Aoyama Twin East Building, 1-1-1 Minami Aoyama, Minato-ku, Tokyo 107-0062 Tel: 03-3470-0613