The CHOYA Ginza BAR, a specialty umeshu cocktail bar, introduces the "Midsummer Ume Extravaganza Afternoon Tea & High Tea" plan featuring tropical umeshu cocktails and a cream soda inspired by the summer sea and sky!

Period: June 20, 2024, to August 27, 2024

Enjoy unlimited drinks with over 100 varieties of umeshu cocktails and non-alcoholic ume cocktails! (Reservation URL: https://bit.ly/choya-yoyaku)

Choya Umeshu Co., Ltd. (Headquarters: Habikino City, Osaka Prefecture; President: Shigehiro Kondo; hereafter "Choya") will offer three new limited-time summer umeshu cocktails, "OVER THE OCEAN," "SUNSET OCEAN," and "MOONLIT OCEAN," at its umeshu cocktail specialty bar, The CHOYA Ginza BAR, from Thursday, June 20, 2024, to Tuesday, August 27, 2024. These cocktails are inspired by the summer sea and sky.

Using original umeshu syrup made from Nanko plums from Kishu, the cocktails are combined with pineapple, cranberry, grapefruit, and butterfly pea to represent the dramatically changing summer seascapes. Each cocktail includes a frozen, fully ripened Nanko plum, symbolizing the sun or moon, a slice of pineapple topped with vanilla ice cream and ume monaka, and a vibrant parasol to lift your spirits. Enjoy the refreshing and fruity tropical flavors, perfect for the predicted scorching heat of this summer.

The three new cocktails are available in both alcoholic and non-alcoholic versions. Additionally, you can enjoy a wide variety of ume-themed foods, appetizers, and sweets designed to pair perfectly with umeshu. The "Ume Extravaganza Afternoon Tea & High Tea" course includes a flight set featuring exclusive umeshu tastings only available at the bar, popular umeshu cocktails, non-alcoholic umeshu cocktails, and more than 100 types of drinks, all with unlimited refills for 2 hours and 30 minutes. The course also offers a selection of desserts to choose from. Hot drinks like coffee and tea are included as well, allowing you to relax in a sophisticated and casual atmosphere. Feel free to stop by for a late lunch, a relaxing café time with friends and family, or a break from shopping.

Product Overview

Product Name ①: Midsummer Umeshu Cocktail Cream Soda "OVER THE OCEAN"

Product Name ②: Midsummer Umeshu Cocktail Cream Soda "SUNSET OCEAN"

Product Name ③: Midsummer Umeshu Cocktail Cream Soda "MOONLIT OCEAN"

Price: 1,200 yen (tax included) for each of the three items
Sales Period: Thursday, June 20, 2024, to Tuesday, August 27, 2024
Both alcoholic and non-alcoholic versions are available.
Separate cover charge applies.

Course Overview

Common Reservation Page: https://bit.ly/choya-yoyaku
Sales Period: Thursday, June 20, 2024, to Tuesday, August 27, 2024
Course: Midsummer Ume Extravaganza Afternoon Tea & High Tea with Umeshu Cocktail Cream Soda
Price: Weekdays: 4,900 yen (tax included, cover charge included)
Weekends and holidays: 5,400 yen (tax included, cover charge included)

Example Food Menu

• Ice Cream-style Ume Potato Salad
• Cheese Whip Monaka with Ume Fruit
• Sangenton Pork Pastrami with Ume Confiture
• Jamón Serrano with Ume Confiture
• Smoked Duck with Ume Confiture
• Smoked Ume with Ume Confiture

Savory Dishes that Pair Well with Umeshu

• Fried Chicken Tenders with Cheese, served with Ume Tartar Sauce
• Fried Potatoes with Umeboshi Flavor

Petit Fours Assortment

• Ume Cheese Tart
• Crispy Ume Arare
• Umeshu-flavored Pound Cake
• Baked Chocolate with Ume Sauce

<Choose One Dessert Cocktail>

• Midsummer Umeshu Cocktail Cream Soda "OVER THE OCEAN"
• Midsummer Umeshu Cocktail Cream Soda "SUNSET OCEAN"
• Midsummer Umeshu Cocktail Cream Soda "MOONLIT OCEAN"

Please choose between alcoholic and non-alcoholic types.

Please note that the plan details may change depending on the season or circumstances.

<All-you-can-drink Drink Menu Example>

<Alcoholic>

• Umeshu Cocktails

(The CHOYA Sonic, The CHOYA Highball, The CHOYA Lemon Sour, The CHOYA Ginger, The CHOYA HOTEE, The CHOYA Royale, The CHOYA Sangria, The CHOYA Beer)

 

The CHOYA Umeshu Tasting Flight (5 Varieties)
Enjoy the unique characteristics of authentic umeshu. (Single Year, Aged Three Years, Black, Craft Fruit, Brown Sugar Umeshu)

The CHOYA Ultimate Umeshu Tasting Flight (3 Varieties)
(Ultimate Ume, Limited Edition Umeshu Selection Deep & Rich, Limited Edition Umeshu Selection Sweet & Juicy)

Additionally, options include The CHOYA Daichi no Ume, The CHOYA Ultimate Ume, The CHOYA Ume Salute, The CHOYA × Peach, The CHOYA × Pineapple, The CHOYA Mule, The CHOYA Gin & Tonic, The CHOYA Salty, The CHOYA Cubano, The CHOYA Daisy, and more.

<Non-Alcoholic / Other Drinks>

Non-alcoholic Ume Squash, Non-alcoholic Ume Lemon Sour, Non-alcoholic The CHOYA, Non-alcoholic Cinderella, Non-alcoholic Sunset, Coffee, Black Tea, Oolong Tea, etc.

At The CHOYA Ginza BAR, our concept is to continually deliver "new encounters with umeshu" to our customers. Please feel free to stop by whenever you're in the mood for something plum-inspired.

Choya operates under the slogan "Deliver the power of plums." We strive to explore the new possibilities of plums and deliver their wonderful benefits to people worldwide, promoting a healthy and enjoyable daily life.

<Store Overview>

Store Name: The CHOYA Ginza BAR
Hours:
Weekdays: Open 16:00 - Close 22:00 (Last Order 21:30)
Weekends and Holidays: Open 13:00 - Close 22:00 (Last Order 21:30)
Cover Charge: 880 yen (tax included) Excluding those applying for course plans.
Address: NOCO 7F, 5-6-5 Ginza, Chuo-ku, Tokyo 104-0061, Japan
Phone: 03-3573-8015
Access:

• 1-minute walk from Exit A1 of Ginza Station on the Tokyo Metro Marunouchi Line
• 1-minute walk from Exit B5 of Ginza Station on the Tokyo Metro Ginza Line
• 1-minute walk from Exit B5 of Ginza Station on the Tokyo Metro Hibiya Line
  URL: https://www.choya.co.jp/the-choya-ginza-bar/
  Please note that the entire premises are non-smoking.

Choya Umeshu's first permanent bar, opened with the aim of evolving the consumption style of authentic umeshu, a traditional liqueur originating from Japan, and promoting it as a cultural phenomenon worldwide. Featuring over 100 original menu items, including cocktails based on the authentic umeshu "The CHOYA" developed as the next generation standard, as well as plum-themed foods using umeshu and pickled plums.