The craft gin brand 'HOLON' (https://holongin.com/) has commenced pre-orders for their Seasonal Line 2023 Autumn Limited Flavor, 'HOLON GIN SEASONAL Autumn <Osmanthus>.
Background of the Product:
'HOLON' is a craft gin brand that embraces the concept of "harmonizing the mind and body" to cater to the diverse ways people enjoy alcohol in the era of the New Normal. It stands out by blending nine Eastern herbs and spices to create a gin that is gentle on modern individuals who often carry stress and fatigue. To maintain its aromatic richness while ensuring a smooth mouthfeel, 'HOLON' is crafted with a relatively low alcohol content (approximately 35-40 degrees).
Focusing on the well-being of the mind and body in harmony with the changing seasons, the Seasonal Line, which started in December 2021, aligns with the philosophy of the "Five Elements" from natural philosophy, which forms the foundation of wellness and traditional Chinese medicine. Using seasonal ingredients and botanical ingredients commonly used in wellness practices, 'HOLON' distills its offerings to complement the health of the mind and body in response to seasonal and temperature changes, thus expressing the unique world of 'HOLON.'
About the New Autumn Product:
The newly launched "HOLON GIN SEASONAL Autumn <Osmanthus>" available for pre-order is a gin that revolves around the soothing aroma of "osmanthus." It received tremendous acclaim last year and quickly sold out within days of its release, with demand outpacing supply to the extent that additional production was unable to keep up. This year, we have doubled the amount of osmanthus flowers used during distillation, resulting in an even more aromatic profile.
Osmanthus contains compounds such as osmanol, para-hydroxyphenethyl alcohol, and palmitic acid, which have long been used for relaxation and promoting restful sleep. In traditional Chinese medicine, dried osmanthus flowers are used to make "guihua tea," which is cherished as a beverage that helps harmonize the mind and body in the autumn season. We have captured the gentle fragrance of osmanthus, enveloped it in the soft sweetness of apricot, and added a hint of spiciness from cardamom and cinnamon, creating a delightful aromatic flavor.
Furthermore, autumn corresponds to the element "metal" in the "Five Elements" philosophy, inspiring our package's illustration design, which incorporates shiny gold as the theme color. This design evokes the season of harvest, including rice and crops, and the mystical scent of osmanthus, aligning with the concept of "metal" and expressing the essence of the product.
Delicious Serving Suggestions:
Osmanthus Gin Soda: HOLON 1 part, Sparkling Water 3 parts
Fill a glass with ice, pour HOLON SEASONAL Autumn <Osmanthus>, followed by sparkling water, and gently stir. Garnish with a pinch of dried osmanthus (osmanthus tea) for the finishing touch.
Osmanthus and Apricot Liqueur Highball: HOLON 1 part, Apricot Liqueur 0.5 part, Sparkling Water 4 parts
Fill a glass with ice, pour HOLON SEASONAL Autumn <Osmanthus>, followed by apricot liqueur and sparkling water, then give it a gentle stir to combine. The sweet and tangy notes of apricot liqueur enhance the fragrance of osmanthus even further.
Name: HOLON GIN SEASONAL Autumn <Osmanthus> Volume/Price: Regular Bottle (500ml): 5,700 JPY (Including Tax) Mini Bottle (200ml) Set (SEASONAL Autumn <Osmanthus>, ORIGINAL): 4,400 JPY (Including Tax) Pre-order Start Date: September 26, 2023 (*Scheduled to be shipped sequentially from September 30th) Order Method: Please place your order through the online shop (https://holongin.com/)
Key Botanicals: Osmanthus, Apricot, Cardamom, Cinnamon Leaf, Cinnamon, Lavender, Pandan Leaf, Marjoram, Angelica Root, Rose Petal, Linden, Juniper Berry
About the Brand:
'HOLON' is a craft gin brand that accompanies you during moments of "harmonizing." To cater to the needs of modern individuals who often carry stress and fatigue, it blends nine different botanicals, including gentle Eastern herbs and spices. With a focus on achieving harmony between the mind and body, 'HOLON' is crafted with a relatively low alcohol content of approximately 35-40 degrees, which, when mixed with carbonated water and similar beverages, results in an alcohol content of approximately 5-7%. This unique feature allows for a smooth and enjoyable drinking experience while preserving the gin's distinctive flavors.
The brand name 'HOLON' is derived from the ancient Greek word meaning "harmony of the whole and the parts." It reflects the brand's aspiration to be a companion that fosters harmony between the mind and body, not only through its craft gin but also through the moments spent enjoying it.
Company Name: SOMA Co., Ltd.
CEO: Rei Horie
Address: SOIL Nihonbashi 2F SOIL WORK, 14-7 Nihonbashi Kobunecho, Chuo-ku, Tokyo, 103-0024, Japan
Capital: 2 million JPY (As of June 22, 2023)
Establishment Date: June 22, 2023 (Commencement of Operations: September 25, 2023)
Main Business Activities: E-commerce operations for alcoholic beverages, planning, and product development for food and beverages.