A limited label design created as an homage to 'craftsmanship' with a denim motif. Jameson Irish Whiskey, distributed by Pernod Ricard Japan Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Tracy Kwan), is releasing a limited design bottle

《Front Label》

❶ As an homage to craftsmanship, a design based on denim motifs with added stitched details.

❷ Bold representation of the collaboration between 'Jameson' and 'Dickies' brands.

❸ Indication of LIMITED EDITION status.

❹ Clear mention of TRIPLE DISTILLED, the process that produces the smooth taste of 'Jameson,' on the limited bottle.

《Neck Label》

❺ Pays tribute to the craftsman with the iconic 'Barrelman' of 'Jameson' and the graphic of 'Dickies' logo, symbolizing the collaboration of the two brands.

❻ Depiction of the 'J' Signifier of 'Jameson'.

[About Dickies]

C.N. Williamson and E.E. Dickey were the co-founders of DICKIES®, cousins who began producing workwear in the 1920s. This was a time when the whole nation was buzzing with the pursuit of the American Dream. Traveling to various 'work sites' across the United States, the two explored the specific requirements of work clothing for different jobs such as farming and mining. Their products, meticulously tailored to meet the needs of laborers, quickly gained popularity throughout the entire nation.

Their unwavering commitment to craftsmanship led them to create the world-beloved work pants '874,' initially designed for local Texas oil workers. Durable, resistant to stains, and suitable for individuals of all body types, DICKIES® identified with 'listening to the workers' voice.' This identity was upheld over time and laid the foundation for their policy 'FIT YOU, FIT YOUR JOB.'

Since the 1990s, the popularity of '874' expanded beyond work environments as West Coast skaters adopted it, penetrating various artistic circles. It became a part of cultural scenes, solidifying DICKIES®' position not only as workwear but also as a fashion brand.

[About JAMESON ]

The 8th century Ireland is known as the birthplace of whiskey, and Dublin's whiskey was acclaimed as the finest in the world during that time. 'Jameson' was created by John Jameson, who traveled from Scotland to Ireland, in the year 1780.

Crafted from barley, malt, and grain – all without the use of peat – and distilled three times, the rich aroma and smooth flavor of 'Jameson' have earned it the distinction of being the No.1 Irish Whiskey beloved across the globe.

In Japan, the flagship 'Jameson Standard' along with 'Jameson Stout Edition' and 'Jameson Black Barrel' are the three main offerings, showcasing the essence of 'Jameson'.

［WEB］ https://www.jamesonwhiskey.com/jp/ 

［Facebook］ http://www.facebook.com/Jameson.Japan

［X（旧Twitter）］ http://twitter.com/JamesonJapan 

［Instagram］ @jameson.japan  

［Hashtag］ #ジェムソン

★ Recommended Ways to Enjoy

Experience the endlessly smooth taste of the No.1 Irish Whiskey (※1), 'Jameson,' with a 'Jameson Soda'!

'Jameson' is distinguished by its rich aroma and smooth flavor, crafted from barley, malt, and grain without the use of peat, and triple distilled. To fully savor its smooth taste, a simple soda mix without any garnishes is recommended.

・About Pernod Ricard