A limited label design created as an homage to 'craftsmanship' with a denim motif. Jameson Irish Whiskey, distributed by Pernod Ricard Japan Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Tracy Kwan), is releasing a limited design bottle

A limited label design created as an homage to 'craftsmanship' with a denim motif.

Jameson Irish Whiskey, distributed by Pernod Ricard Japan Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Tracy Kwan), is releasing a limited design bottle called 'Jameson Dickies Limited,' created through a global collaboration with the American workwear brand 'Dickies,' in the Japanese market from September 4th (Monday), available in limited quantities (※2).


The renowned workwear brand 'Dickies,' known for its pursuit of practicality and minimalist aesthetic of 'only what is truly necessary,' resonates with the unpretentious and rugged charm of the No.1 Irish Whiskey (※1) 'Jameson,' which boasts a clean and refreshing taste through its triple distillation process without the use of peat. This shared ethos led to the realization of this collaboration.

The collaboration label is based on a design motif inspired by denim, with each label adorned by stitched borders, giving the 'Jameson' bottle a look reminiscent of donning workwear attire. The front label boldly showcases both 'Jameson' and 'Dickies,' powerfully expressing the collaboration between the two entities, while the words 'LIMITED EDITION' shine in gold lettering. The neck label features a graphic of the iconic 'Barrelman' associated with 'Jameson,' carrying the logo of 'Dickies,' adding another layer of significance to the design.

We invite you to seize this opportunity and savor the rich aroma and smooth flavor of 'Jameson,' meticulously crafted through triple distillation, with the limited design bottle 'Jameson Dickies Limited,' a collaboration between 'Jameson' and 'Dickies.'

(※1) Source: Full year 2020. Irish whiskey category global sales volume basis (IWSR Report 2021).

(※2) Shipping begins on September 4th (Monday). The actual availability dates may vary depending on each distributor.

・JAMESON × Dickies Collaboration 'Jameson Dickies Limited' Product Overview

[Product Overview]

Product Name: Jameson Dickies Limited

Release Date: September 4th, 2023 (Monday)

*Manufacturer shipping starts on the same day. Please note that the timing of availability may vary depending on the stores.

Price: Open / Reference Retail Price: 2,506 yen (tax included)

Alcohol Content: 40% ABV

Volume: 700ml

Country of Origin: Ireland

[Collaboration Design Label]

A limited design created as an homage to the shared 'craftsmanship' between Jameson and Dickies.

Jameson Dickies Limited

《Front Label》

❶ As an homage to craftsmanship, a design based on denim motifs with added stitched details.

❷ Bold representation of the collaboration between 'Jameson' and 'Dickies' brands.

❸ Indication of LIMITED EDITION status.

❹ Clear mention of TRIPLE DISTILLED, the process that produces the smooth taste of 'Jameson,' on the limited bottle.

《Neck Label》

❺ Pays tribute to the craftsman with the iconic 'Barrelman' of 'Jameson' and the graphic of 'Dickies' logo, symbolizing the collaboration of the two brands.

❻ Depiction of the 'J' Signifier of 'Jameson'.

[About Dickies]

C.N. Williamson and E.E. Dickey were the co-founders of DICKIES®, cousins who began producing workwear in the 1920s. This was a time when the whole nation was buzzing with the pursuit of the American Dream. Traveling to various 'work sites' across the United States, the two explored the specific requirements of work clothing for different jobs such as farming and mining. Their products, meticulously tailored to meet the needs of laborers, quickly gained popularity throughout the entire nation.

Their unwavering commitment to craftsmanship led them to create the world-beloved work pants '874,' initially designed for local Texas oil workers. Durable, resistant to stains, and suitable for individuals of all body types, DICKIES® identified with 'listening to the workers' voice.' This identity was upheld over time and laid the foundation for their policy 'FIT YOU, FIT YOUR JOB.'

Since the 1990s, the popularity of '874' expanded beyond work environments as West Coast skaters adopted it, penetrating various artistic circles. It became a part of cultural scenes, solidifying DICKIES®' position not only as workwear but also as a fashion brand.

[About JAMESON ]

The 8th century Ireland is known as the birthplace of whiskey, and Dublin's whiskey was acclaimed as the finest in the world during that time. 'Jameson' was created by John Jameson, who traveled from Scotland to Ireland, in the year 1780.

Crafted from barley, malt, and grain – all without the use of peat – and distilled three times, the rich aroma and smooth flavor of 'Jameson' have earned it the distinction of being the No.1 Irish Whiskey beloved across the globe.

In Japan, the flagship 'Jameson Standard' along with 'Jameson Stout Edition' and 'Jameson Black Barrel' are the three main offerings, showcasing the essence of 'Jameson'.

[WEB] https://www.jamesonwhiskey.com/jp/ 

[Facebook] http://www.facebook.com/Jameson.Japan

[X(旧Twitter)] http://twitter.com/JamesonJapan 

[Instagram] @jameson.japan  

[Hashtag] #ジェムソン

★ Recommended Ways to Enjoy

Experience the endlessly smooth taste of the No.1 Irish Whiskey (※1), 'Jameson,' with a 'Jameson Soda'!

'Jameson' is distinguished by its rich aroma and smooth flavor, crafted from barley, malt, and grain without the use of peat, and triple distilled. To fully savor its smooth taste, a simple soda mix without any garnishes is recommended.

About Pernod Ricard

Pernod Ricard is the world's second-largest※3 wine and spirits producer and a leading company in the global spirits and wine markets. The consolidated revenue for the fiscal year 2022 was €10.71 billion. Our group possesses 17 brands among the world's top 100 spirits brands※4 and offers a diverse and renowned range of over 240 premium brands in more than 160 countries. Pernod Ricard's portfolio includes brands such as Absolut Vodka, Ricard (Pastis), Ballantine's, Chivas Regal, Royal Salute, The Glenlivet (Scotch Whisky), Jameson (Irish Whiskey), Martell (Cognac), Havana Club (Rum), Beefeater (Gin), Malibu (Liqueur), Maison Mumm, Perrier-Jouët (Champagne), and many more.

Pernod Ricard operates as a decentralized organization with around 19,480 employees, six 'Brand Companies,' and 'Market Companies' established in various markets. Our strategy and dedication are based on three core values: 'Entrepreneurial Spirit,' 'Mutual Trust,' and 'Strong Ethical Values,' which guide our business activities.

Furthermore, as shown in our roadmap 'Sustainability & Responsibility: Our Roadmap to 2030 – Good Times from a Good Place,' aligned with the United Nations Sustainable Development Goals (SDGs), we are committed to sustainable development and promoting responsible drinking. Our active efforts in this regard have led to recognition, including a Gold rating from EcoVadis and leadership status in the United Nations Global Compact.

We are listed on the NYSE Euronext (Ticker: RI, ISIN Code: FR0000120693) and are constituents of the CAC40 index and Euro Stoxx 50 index.

※3, ※4 Source: IWSR 2021"

Pernod Ricard in the Asian Market

Since its entry into the Asian market in 1983, initially in Thailand, Hong Kong, and duty-free markets, Pernod Ricard currently operates in 16 subsidiaries across key countries, including Japan, China, Taiwan, South Korea, India, Malaysia, Singapore, Indonesia, and Vietnam. Under the leadership of the regional headquarters of the group, each country leverages exceptional marketing and sales activities by local entities to drive the wholesale distribution business.

About Pernod Ricard Japan Co., Ltd.

Pernod Ricard Japan Co., Ltd. was established in 1990 as a wholly-owned subsidiary of Pernod Ricard Asia S.A.S. Since its inception, the company has been engaged in the sales of alcoholic beverages, primarily focused on group products, in domestic liquor retail stores and duty-free markets. Over the past 32 years, Pernod Ricard Japan has achieved remarkable growth in the sales of alcoholic beverages in both the domestic and duty-free markets. Presently, with a remarkable portfolio in the spirits and wine sector, Pernod Ricard Japan continues to evolve as a leading company in Japan.

[Inquiries about our Products]

Pernod Ricard Japan Co., Ltd.

[TEL] 03-5802-2756   

[WEB] https://www.jamesonwhiskey.com/jp/