Introducing the "Old Parr 12-Year Original Ice Cube Set" with ice cubes that don't melt and continue to enhance the flavor, along with the golden Old Parr 12-Year whiskey.

Available for a limited time starting from Wednesday, October 25, 2023.

MHD Moet Hennessy Diageo Co., Ltd. (hereinafter referred to as MHD, headquartered at 1-105 Kandajinbocho, Chiyoda-ku, Tokyo, Mitsui Building 13th Floor, CEO: Bruno Ivon) is pleased to announce the limited-time release, starting on Wednesday, October 25, 2023, of the "Old Parr 12-Year Original Ice Cube Set," which pairs the flagship "Old Parr 12-Year" Scotch whiskey, beloved in Japan for generations, with original ice cubes featuring the brand's signature gold design.

"Old Parr 12-Year Original Ice Cube Set," where the flavor continues to unfold with non-melting ice.

"Old Parr" was named after Thomas Parr, affectionately known as the longest-lived man in English history, with the desire to bestow timeless value upon blended whisky and pass it down to future generations.

The "Old Parr 12-Year Original Ice Cube Set" being released this time is a special gem that combines the "Old Parr 12-Year," which was awarded the Best Gold Medal at the prestigious 2022 SFWSC*¹ competition worldwide, with ice cubes adorned in the brand's gold color.

By adding these ice cubes, which retain their coldness without melting over time, to the recommended ways of enjoying "Old Parr," such as highballs or watered-down, you can savor the harmonious and gentle flavor of Old Parr at a leisurely pace.

Whether it's your own personal downtime at home or a moment shared with family, friends, or loved ones, why not indulge in the unique aftertaste that Old Parr has to offer?

*¹ SFWSC - San Francisco World Spirits Competition

Here's the press release about the award: https://prtimes.jp/main/html/rd/p/000000001.000107649.html

Perfect for gifts, it features a design that mimics the characteristics of Old Parr.

The Original Ice Cubes feature a design that mimics the unique characteristics of the Old Parr bottle.

The Old Parr bottle stands at a slant, a feature that has made it a cherished and auspicious whisky in Japan, representing resilience and progress. It is often said, "It never falls over" and symbolizes a whiskey that only gets better with time.

Old Parr 12-Year, known for its flavor that pairs well with Japanese cuisine and is well-liked by the Japanese palate, along with the Original Ice Cubes created for the purpose of savoring its taste slowly, makes for an ideal gift for your loved ones.

The Golden Ratio of Enjoying Old Parr with Golden Ice Cubes

Old Parr 12-Year offers an elegant sweetness in its aroma, a harmonious and soft flavor, and a deep, subtly smoky aftertaste. This exceptional whiskey provides a well-balanced taste that remains even when diluted, making it best enjoyed in the golden ratios of a Highball (whiskey 1: soda 3) or a Watered-down (whiskey 1: water 2).

By using non-melting ice cubes, you can savor Old Parr's Highball and Watered-down drinks in their golden ratios until the very end, without the dilution caused by melting ice.

Recommended Ways to Enjoy with Ice Cubes and How to Make Them

Highball (Whiskey 1: Soda 3)

The effervescent soda bubbles enhance the rich aroma and flavor, making it a perfect pairing with any dish.

1. Pour Old Parr into a chilled glass, filling it to approximately 1/4 of the way.
2. Add the ice cubes to chill the Old Parr.
3. Next, pour soda (3 parts) for every part of Old Parr (1 part).
4. Finally, insert a stirrer vertically, lift it immediately, and your Highball is ready to enjoy.

Watered-down (Whiskey 1: Water 2)

Adding water enhances the gentle aroma and makes it a great match for Japanese cuisine, making it a recommended accompaniment for your meal.

1. Pour Old Parr into a chilled glass, filling it to approximately 1/3 of the way.
2. Add the ice cubes to chill the Old Parr.
3. Next, pour water (2 parts) for every part of Old Parr (1 part).Finally, gently mix, and your Watered-down drink is ready to enjoy.

Product Overview of "Old Parr 12-Year Original Ice Cube Set"

Product Details

Product Name: Old Parr 12-Year Original Ice Cube Set
Price: ¥6,380 (tax included)
Release Date: Available from Wednesday, October 25, 2023, onwards
Retailers: Please inquire at department stores and supermarkets nationwide

Contents:

• Old Parr 12-Year　Volume: 750ml　Alcohol Content: 40.0%
• Original Ice Cubes　4 pieces

What Old Parr, the Timeless and Unique Scotch Whisky, Reveals

Unique Bottle Shape That Defies Time

The uniquely shaped bottle that stands at a slant, representing the brand Old Parr, has endeared itself to Japanese leaders since the Meiji era, symbolizing values of "never falling" and "always progressing." Its smooth and rich flavor, with a touch of depth, makes it a favorite among the Japanese, complementing traditional Japanese cuisine exceptionally well.

Crackled Pattern on the Bottle

The "crackle pattern," known as the design on the Old Parr bottle, is inspired by the ceramic bottles that were prevalent before glass bottles. This design embodies the brand's commitment to tradition and heritage. The distinctive square yet slightly rounded bottle shape, consistent since the brand's inception, and the tactile feel of the crackled pattern, remain unchanged. Feel it for yourself by touching the bottle to experience the essence of Old Parr.

About Old Parr

In 2022, "Old Parr," a Scotch whisky brand, was highly acclaimed in two prestigious global competitions, receiving a total of six awards. It is one of Scotland's representative blended whisky brands. Founded in 1871 by the Greenlees brothers, the brand's name, "Old Parr," was bestowed with the desire to perpetuate this exceptional blended Scotch whisky created with the highest craftsmanship to future generations. It is named after the legendary figure known as "Thomas Parr (Old Parr)," who is considered the longest-lived person in English history. The label design proudly features the portrait of Thomas Parr and the crackle pattern, symbols of the brand's enduring values and its ability to evolve with the times.

For more information, you can visit the brand's website: https://www.oldparr.jp/

*Not for individuals under 20 years of age. *Drinking alcohol during pregnancy or lactation may have adverse effects on the development of the fetus or infant. *Drinking and driving is prohibited by law. *Please enjoy alcohol responsibly and in moderation.